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Marcato Strategies

AI agents and automation for marketing teams

Give your team their week back.

Marcato builds the AI agents and automations that handle the volume—content, email, SEO, launches, reporting—so your people spend their time on judgment.

Book an audit callSee a sample audit

For lean marketing teams, and the professional services firms that don’t have one.

  • 6–10 hrsEstimated time returned per person, each week
  • 40%Of a marketing team’s work AI can take on, per IDC
  • 2 weeksFrom kickoff to a 90-day build plan
  • 10Marketing functions mapped in every audit

Time estimate from 2025–2026 surveys of marketers using AI, including HubSpot’s AI Trends 2026. Share of work from IDC’s research on generative AI in marketing. Your audit sets your own baseline.

Start here

Two weeks to a plan you can act on.

We work inside your marketing for two weeks and hand back what to automate, what to keep human, and what to build first.

Starting at$2,500

Credited toward your first build.

Book an audit call

Week 1

Diagnose

IntakeInterviewsStack reviewTime map

Week 2

Decide

ScoringBuild planOwnersReadout
  1. 01Leverage map
  2. 02Stack and readiness review
  3. 0390-day build plan
  4. 04The honest call

Build the one system that pays for the next.

Select a step to see what’s included.

01 · AI Foundations

Start using AI this week, set up right.

A correct start in your own voice, and a team trained to run it without us.

Best for Solo operators and small teams who want a correct start, not a science project.

Ask about this

What you get

  • Workspace set up for your marketing
  • Brand voice guide and a tailored prompt library
  • One or two working routines your team will use
  • Training and self-serve documentation

Measured in

Routines your team actually uses

How it starts

A short call

02 · Operational Marketing Audit

Know what to automate before you spend on it.

Two weeks inside your marketing operations. You get a plan you can run with us or without us.

Best for Teams that need clarity before investing further.

Book an audit call

What you get

  • Leverage map across ten marketing functions
  • Stack and automation-readiness review
  • 90-day build plan with an owner on every line
  • The honest call: what to automate, what stays human

Measured in

A baseline for hours and work volume

How it starts

Starting at $2,500, credited toward your first build

03 · Automation Implementation

Take one workload off your team’s plate.

One recurring job, like your weekly content, researched and drafted for your approval. Built in the tools you already use.

Best for Whoever owns a recurring workload that eats their week.

Ask about this

What you get

  • A complete system: usually three to five connected workflows with a review step
  • Built into your tools and data
  • Documented and trained, so your team can run it
  • Monthly measurement and a next-opportunity summary, on retainer
Content engineLifecycle emailSEO pipelinePaid media assistLaunch kit

Measured in

Hours returned and volume shipped, in that workload

How it starts

Scoped from your audit, with a fixed price in writing

04 · Scalable Marketing Systems

Run marketing as one connected operation.

Several systems working from the same information, handing work to each other, reporting to one set of numbers.

Best for The leader accountable for the whole department’s results.

Inquire about scope

What you get

  • Systems across functions, connected to run as one
  • One shared source of information every system works from
  • Handoffs between functions, with oversight built in
  • A map of every tool, agent, and owner, plus leadership reporting

Measured in

Output and return across the whole department

How it starts

Scoped from your audit or first build

05 · Fractional AI Marketing Leadership

An owner for your AI marketing roadmap.

Strategy, build-versus-buy decisions, and change management, without a full-time hire.

Best for Leaders who need an owner, not another vendor.

Inquire about scope

What you get

  • A quarterly roadmap and priorities
  • Vendor, platform, and build-versus-buy decisions
  • Change management and team enablement
  • Leadership reporting and governance

Measured in

Systems adopted and results reported to leadership each quarter

How it starts

Scoped from your audit. Limited engagements.

Everything after the audit is scoped from it, with a fixed price in writing.

See what you get before you commit.

Brand & messagingContent & editorialLifecycle & emailSEO & webPaid mediaSocial, influencer & PRProduct & launchSales enablementResearch & intelligenceAnalytics & measurement10FUNCTIONS, SCORED
AutomateAssistKeep humanSample leverage map, illustrative

The sample shows the real format and level of detail, built for a fictional regional advisory firm.

Read the sample audit

The SPAR Framework

From constraint to working system in four steps.

  1. 01SpotFind the real constraint, and the first work AI can take.
  2. 02PlanAlign priorities, workflows, and measurement around it.
  3. 03AutomateBuild in the tools you already have.
  4. 04RoadmapA sequenced plan with owners, and what to build next.
  • You approve what goes out
  • Every output is logged
  • Built in your tools, owned by you

More emphasis. Less noise.

A marcato is the accent that makes the right note stand out. We bring that discipline to AI in marketing: systems do the volume, your team does the emphasis.

Adam Kaps, founder and principal of Marcato Strategies

Adam Kaps

Founder and principal

Marcato takes on a small number of clients at a time, so each one gets Adam’s direct attention. Based in Fishers, Indiana, near Indianapolis.

Adam on LinkedIn

Get started

Find out what AI should own in your marketing.

A 20-minute call, by video. A short intake comes first, so the time goes to your operation instead of a pitch.

Choose a time